Dubai Entrepreneurship Academy launches certificate programme in retail business management

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Registrations open for innovative programme running from 14th April to 26th May
Dubai, 25 March 2014: The Dubai Entrepreneurship Academy within Dubai SME, the agency of the Department of Economic Development (DED) mandated to develop the small and medium enterprise (SME) sector, has announced opening of registrations in its new Certificate programme in Professional Retail Business Management.

The new programme provides participants with all the information needed to launch a successful retail project and learn from specialised instructors and lecturers. The objective is to empower entrepreneurs and innovative thinkers to successfully navigate the business world and excel in competitive business environments through a series of workshops and sessions.

Organised in cooperation with Images Retail Middle East, the programme running from the 14th of April to 26th of May 2014 comprises 16 sessions covering the strategic fundamentals of starting a business.

The topics include Entrepreneurship & Business Development, Entrepreneurship & Innovation, Developing and Launching a Business Plan and New Venture, Analysis of Retail Environment & Strategy, Buying & Merchandising, Retail communications & visual Merchandising, Principles of Marketing and Digital & Social Media Marketing.

Abdul Baset Al Janahi, Chief Executive Officer of Dubai SME, said: « The workshops are so designed to cover the most important specialisations of retailing and entrepreneurship including business start-up and development, administration management, strategy analysis, marketing and social media applications. »

Al Janahi added: « The programme stresses on comprehensive and practical application of skills and also provides participants with the opportunity to intern in a leading outlet in Dubai to learn more about retailing and gain experience in the field. »

Ibtihal Al Naji, Director of Partnership Development at Dubai SME, said « The Dubai Entrepreneurship Academy has so far graduated 120 entrepreneurs in its Entrepreneurship Diploma and no less than 150 completing the Certificate Programme in Hospitality and Restaurant Management. With new programmes progressively added the Academy is expected to have 1,000 graduates in various disciplines by the end of 2014.

« Building a new generation of entrepreneurs demands enthusiasm and participation and SMEs have a very important role in developing the UAE economy. Dubai SME considers it our responsibility to motivate and inspire new businesses and offer opportunities for enthusiastic young people to launch their projects to help build the national economy. »

For more information and registrations candidates may call 04-361 3055/3027/3061 or visit the website


About Dubai SME:
Dubai SME, an agency of the Department of Economic Development (DED), Government of Dubai, aims to foster an entrepreneurial culture and develop a competitive SME sector for the Emirate of Dubai. The key strategies adopted by Dubai SME are: advocate a pro-business environment for developing entrepreneurship and SMEs, seed innovative start-ups and groom promising SMEs.

Dubai SME’s vision is to make Dubai the centre for innovative SMEs to start, grow and expand their businesses, thus adding greater value to the economy of Dubai.

For further information, please contact:
Faisal Shamsudheen
Marketing & Communication Department
Department of Economic Development
Tel: (971 4) 361 3070 

© Press Release 2014

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