We’ve been writing a lot lately about the increasingly blurry lines between platform and publisher, a world in which new-media entities like Twitter (s twtr) and Facebook (s fb) and Medium — and even brands like Red Bull or Coca-Cola — are competing with traditional outlets for the attention of readers. Now LinkedIn (s lnkd), which was already a significant competitor for many existing publications with its « Influencers » program, is opening up its platform.
As my colleague Lauren Hockenson notes in her post, LinkedIn is now allowing any user to publish posts or articles on the site, and also to follow writers even if the author isn’t already in their network. Previously, writers appeared on the platform by invitation only, typically celebrities like Richard Branson.
There are a host of issues involved with becoming a hybrid of platform and publisher, as Jonathan Glick of Sulia discussed in a…
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