L'heure pour entreprendre!

Gigaom

The worlds of hardware and software were once quite distinct: hardware products sat on shelves in boxes, while software was something you purchased or downloaded for your computer. However, that dynamic is changing — and fast.

Today, offering consumer hardware without great software isn’t viable anymore. With the emergence of connected devices, consumers aren’t just looking for great hardware or specifications; they expect great, connected experiences – from their televisions, watches, thermostats, cars, phones, etc. As Apple’s success in the market shows, it’s often the overall end-user experience, rather than category-leading specs, that determines a product’s success.

The experience begins when you open the box

Traditionally, hardware manufacturers focused on getting products to the retail shelf where consumers bought the product, and the cycle ended there. Yet today’s hardware experience is only just beginning when the customer takes the device home and opens the box. Now that everything is connected…

View original post 750 mots de plus

Laisser un commentaire

Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:

Logo WordPress.com

Vous commentez à l'aide de votre compte WordPress.com. Déconnexion / Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion / Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion / Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion / Changer )

Connexion à %s

%d blogueurs aiment cette page :