Will This Moroccan Company Uplift the Digital Market in North Africa?

At the ArabNet Digital Summit in Dubai, we met with Mohamed Amine Bensalim from On-Off,   one of the participating companies in the Digital Showcase.

On-Off is a Moroccan-based enterprise with several companies under its umbrella such as: MOW, whose main focus is online buying; Clic Agency, a digital communication strategic counseling agency; Majalatouki, a women’s portal targeting the MENA region; and AVPS, an ad network dedicated to the promotion of videos.

During the interview, Mohamed explained that On-Off manages the digital activities of its clients, focusing mainly on the communication and marketing strategy and online advertising.

With less than 2 million USD, On-Off launched in 2010 targeting clients in Morocco. Today, On-Off’s team grew to almost 30 employees and is now looking to expand in North Africa and the Sub-Saharan region, especially in Algeria and Tunisia.

“Our plan is to consolidate our position in Morocco as the first digital communication group,” says Mohamed.

Check out the interview below to know more about this up-and-coming enterprise and how it plans to consolidate its position in the market.

By Lara Chaaya | July 31, 2013 |


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