creativeLIVE, an online learning startup that borrows heavily from the cable TV world, is putting down roots in Silicon Valley. On Thursday, the company, which was founded in Seattle, said it was opening two new studios, as well as a new headquarters, in San Francisco (it plans to keep a headquarters, as well as two other studios in Seattle). And to help break in its new digs, the company said it was broadcasting a special series of live online « master classes » featuring tech industry hotshots, including Greylock partner (and creativeLIVE investor) Reid Hoffman, Zillow CEO Spencer Rascoff and well-known technophile Guy Kawasaki.
As creativeLIVE’s user base grows, it needs additional capacity to film more courses, said CEO Mika Salmi. Since its launch in April 2010, the company said its students have surpassed a total of 12.5 million learning hours and top one million learning hours per month.
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