Jennifer Lopez gets into the mobile dealer biz, founding Viva Movil

Women entrepreneur!


Verizon Wireless(s vz)(s vod) is going after the Latino market through a new venture called Viva Movil and it’s getting a little bit of help from Jennifer Lopez. The new venture, owned by Lopez, retail chain Moorehead Communications and mobile supply chain manager Brightstar, will have its own physical and online stores, but the devices and service plans all will be Verizon’s.

Speaking at a Verizon press conference at CTIA Wireless, Lopez said that there are 52 million Latinos in the U.S. with a combined purchasing power of $1.2 trillion annually, presenting a huge opportunity for a premium mobile service. “As modern Latinos, we do things differently, including how we shop for mobile devices,” said Lopez, who is assuming the role of Viva’s chief creative officer.


The venture might sound like one of the new breed of mobile virtual network operators, like TracFone’s(s amex) Telcel America, which also…

Voir l’article original 198 mots de plus


Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:


Vous commentez à l'aide de votre compte Déconnexion /  Changer )

Photo Google

Vous commentez à l'aide de votre compte Google. Déconnexion /  Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion /  Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion /  Changer )

Connexion à %s